TOWNSVILLE 400
CSR Ethanol Promotional girls
IT'S not just about the cars at the Townsville 400 -- there are plenty of other hot specimens to pose next to.
From XXXX to Bigpond, CSR to Jack Daniel's, short skirts and midriffs are on show as hundreds of hot promotional girls strut their stuff off the track.
Men, women and children from around the country have lined up to have their photos taken with the lovely lasses who have been happy to pose alongside them.
But it's not all glitz and glamour within the promo circle, with plenty of friendly rivalry taking place between the women.
One of the CSR Ethanol girls, Emma Perry, said her team was without doubt the best looking of the lot.
``Of course we're hotter,'' Ms Perry said.
``And we're promoting something that's good for the environment -- it's a win, win.''
V8 Supercars in Cane Circle Mystery
RUMOURS of crop circles in canefields and visits from extra-terrestrials were put to bed this week with the airing of CSR Ethanol's new advertisement campaign.
Filmed at cane properties around Ingham, the advertisement featured digitally-enhanced images of crop circles in canefields as well as clips of local residents saying they saw ``flashing lights'' and ``lots of noise'' moments before the imprints were left in the cane.
Aired for the first time, the advertisement promoted ethanol fuel by using images of Jamie Whincup's V8 Supercar driving through the canefields, as if it was creating the crop circles.
A voice-over on the advert reads: ``The technology seems alien, but it comes from the earth and it's better for our planet.''
The campaign was designed by Brisbane-based company Taxi Film Productions to coincide with the Townsville 400, while a number of teasers were posted on internet sites such as You Tube and Flickr in the lead up to the event.
CSR Ethanol's Garry Mulvay said the advertisement was filmed over three days in June at cane properties around Ingham, including farms belonging to Mario Porta and Robert Bonassi.
He said the campaign was designed to generate a bit of interest in the lead-up to the Townsville 400 and promote the benefits of CSR Ethanol and E85.
``It was really about creating a bit of interest prior to the event,'' Mr Mulvay said.
``The ad was shown over the three days during the race.
He said some of the cane was physically flattened using an excavator during the filming process while some of the aerial shots were digitally-enhanced.
Mr Bonassi said the campaign had given him ``a bit of a laugh'' as word of the crop circles spread around town.
``It's about CSR sponsoring the Vodafone cars for the Townsville 400, so they wanted to throw some cane down and make it look like the cars were crashing the cane down,'' he said.
``They had a camera crew and everything here but they filmed most of it at Mario's farm and did some interviews and high-speed shots along the cane headlands.
Mr Mulvay said it was important for the company to film the campaign in North Queensland.
``The reason we decided to do it in North Queensland is, obviously CSR has its roots up here in the Townsville area and we thought it would be best to shoot the ads in our own backyard,'' he said.
The full advertising campaign can be viewed by going to CSR Ethanol's website on ethanolfacts.com.au and clicking on the image of the V8 Supercar.
